The Challenge
The owner of 312 N Paca St, a renovated 11-unit multifamily property, wanted to sell but was concerned about buyer reliability. He feared that a buyer might back out once under contract, which could unsettle tenants and disrupt rent payments. At the same time, he was eager to move forward so he could reinvest into other opportunities — making a smooth, certain closing his top priority.
The Action
Yaakov Kanevsky of Midfield Realty recognized the owner’s concerns and developed a targeted plan to ensure a qualified, committed buyer. Leveraging Midfield’s extensive network — including over 18,000 social media followers and a 20,000+ investor email list — Yaakov generated wide exposure among serious buyers capable of closing without financing or inspection contingencies. His hands-on approach, from direct outreach to deal qualification, ensured only credible buyers made it to the table.
Result
Through strategic marketing and expert negotiation, Midfield Realty secured a buyer who went under contract with no contingencies and no renegotiations. The deal closed smoothly, giving the seller the certainty he needed and allowing him to pursue his next investment without disruption to his tenants.
For all your multifamily real estate needs, reach out to Midfield Realty. We’re here to help you navigate any market conditions and ensure your property goals are achieved.
“Working with Midfield Realty was a great experience. Yaakov understood exactly what I needed — a smooth sale without the usual back-and-forth or surprises. He brought in serious buyers, handled everything professionally, and got the deal closed quickly with no contingencies or delays. I felt confident throughout the entire process and would absolutely work with Midfield again.”
