The Challenge
The owner of 316 N Paca St sought to sell his 8-unit property but faced uncertainty about whether a buyer could actually close. DSCR lenders had tightened their standards and, in many cases, paused lending altogether on properties with five units or more—creating significant hesitation among investors and limiting available financing options.
The Action
Recognizing the difficulty of the moment, Yaakov Kanevsky of Midfield Realty took a proactive and strategic approach. He demonstrated to the owner how Midfield could attract serious buyers through careful vetting and targeted outreach. Leveraging the firm’s proven marketing systems—including a robust social media network of over 18,000 followers, direct email campaigns, and listings across major commercial platforms such as CoStar, Crexi, and MLS—Yaakov generated strong exposure and positioned the property to reach investors capable of closing without DSCR financing. By combining these efforts with consistent cold-calling and diligent buyer qualification, Yaakov ensured that only financially capable prospects engaged, ultimately creating competitive interest and pushing the price toward the seller’s goal.
Result
The strategy paid off. Midfield Realty secured a committed buyer who did not rely on DSCR financing, allowing the deal to move forward smoothly and close at the number the owner needed. Through persistence, creative marketing, and rigorous buyer screening, Yaakov delivered a successful outcome in one of the toughest lending climates Baltimore has seen in years.
For all your multifamily real estate needs, reach out to Midfield Realty. We’re here to help you navigate any market conditions and ensure your property goals are achieved.
“Midfield was the key to getting my commercial property sold. Their knowledge, expertise, and guidance were crucial in helping to navigate through all of the roadblocks that could have killed the deal. Yanky’s tenacity paid off and got me the deal I wanted—and I can’t wait for him to represent me again!”
